{"id":61544,"date":"2022-08-16T10:14:08","date_gmt":"2022-08-16T03:14:08","guid":{"rendered":"https:\/\/asprou.com\/?p=61544"},"modified":"2023-02-01T10:04:03","modified_gmt":"2023-02-01T03:04:03","slug":"digital-marketing-gen-z-la-nguon-nhan-luc-chu-chot-cua-nganh-digital-trong-thoi-dai-so","status":"publish","type":"post","link":"https:\/\/asprou.com\/dinh-huong-tuong-lai\/digital-marketing-gen-z-la-nguon-nhan-luc-chu-chot-cua-nganh-digital-trong-thoi-dai-so\/","title":{"rendered":"Digital Marketing – Gen Z l\u00e0 ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ee7 ch\u1ed1t c\u1ee7a ng\u00e0nh Digital trong th\u1eddi \u0111\u1ea1i s\u1ed1."},"content":{"rendered":"
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V\u1edbi g\u1ea7n 4.57 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng Internet, m\u1ee9c \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch cho c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn l\u00ean \u0111\u1ebfn con s\u1ed1 h\u00e0ng ng\u00e0n USD, h\u00e0ng lo\u1ea1t c\u00e1c n\u1ed9i dung s\u00e1ng t\u1ea1o mang t\u00ednh viral cao \u0111\u1ea7y \u1ea5n t\u01b0\u1ee3ng,.. \u0111\u00e3 thu h\u00fat nhi\u1ec1u b\u1ea1n tr\u1ebb Gen Z t\u00f2 m\u00f2 v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 ng\u00e0nh Digital Marketing.\u00a0<\/p>\n<\/p>\n

V\u1eady \u0111\u00e2u l\u00e0 y\u1ebfu t\u1ed1 l\u00e0m Digital Marketing<\/a> HOT \u0111\u1ebfn v\u1eady? V\u00e0 t\u1ea1i sao th\u1ebf h\u1ec7 Gen Z l\u1ea1i l\u00e0 ngu\u1ed3n nh\u00e2n l\u1ef1c quan tr\u1ecdng c\u1ee7a ng\u00e0nh Digital Marketing? H\u00e3y c\u00f9ng HIU t\u00ecm hi\u1ec3u nh\u00e9!<\/p>\n<\/p>\n

T\u1ed5ng quan v\u1ec1 Digital Marketing<\/strong><\/h2>\n<\/p>\n

Digital marketing (hay c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb s\u1ed1) \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 h\u00ecnh th\u1ee9c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1, internet l\u00e0m ph\u01b0\u01a1ng ti\u1ec7n cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng v\u00e0 marketing.<\/p>\n<\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c, Digital marketing l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing c\u00f3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 (website, facebook, instagram\u2026) \u0111\u1ec3 ti\u1ebfp c\u1eadn, k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng s\u1ed1 (internet). Digital marketing \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng marketing hi\u1ec7u qu\u1ea3 trong vi\u1ec7c qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/p>\n

H\u1ecdc Digital Marketing l\u00e0m nh\u1eefng c\u00f4ng vi\u1ec7c g\u00ec?<\/strong><\/h2>\n<\/p>\n
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C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m c\u1ee7a ng\u00e0nh Digital Marketing r\u1ea5t r\u1ed9ng m\u1edf v\u00e0 \u0111a d\u1ea1ng c\u00f4ng vi\u1ec7c<\/em>.<\/figcaption><\/figure>\n<\/p>\n

So v\u1edbi Marketing truy\u1ec1n th\u1ed1ng, s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a n\u1ec1n t\u1ea3ng s\u1ed1 m\u1edf ra nh\u1eefng ph\u1ea7n c\u00f4ng vi\u1ec7c m\u1edbi c\u1ee7a Digital Marketing bao g\u1ed3m m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 sau:<\/p>\n<\/p>\n

Content Marketing\/ PR<\/h3>\n<\/p>\n

L\u00e0 c\u00f4ng vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng th\u1ef1c hi\u1ec7n c\u00e1c n\u1ed9i dung c\u00f3 m\u1ee5c \u0111\u00edch Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1. Content Marketing gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m, t\u1ea1o ni\u1ec1m tin v\u00e0 s\u1ef1 y\u00eau m\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n<\/p>\n

Content Marketing \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o, t\u01b0 duy logic v\u00e0 s\u1ef1 nh\u1ea1y b\u00e9n v\u1edbi th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n<\/p>\n

SEO\u00a0<\/h3>\n<\/p>\n

C\u00e1c g\u00e3 kh\u1ed5ng l\u1ed3 v\u1ec1 th\u00f4ng tin xu\u1ea5t hi\u1ec7n nh\u01b0 Google, C\u1ed1c C\u1ed1c,… l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u00e0u m\u1ee1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p khai th\u00e1c. SEO l\u00e0 c\u00f4ng vi\u1ec7c gi\u00fap trang web \u0111\u01b0\u1ee3c \u0111\u1ee9ng top \u0111\u1ea7u trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google.\u00a0<\/p>\n<\/p>\n

V\u00ed d\u1ee5, khi b\u1ea1n g\u00f5 t\u1eeb kh\u00f3a “mua m\u00e1y t\u00ednh c\u1ea7m tay\" tr\u00ean Google, c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm s\u1ebd hi\u1ec7n ra. Nh\u1eefng trang web \u0111\u1ea7u ti\u00ean \u1edf v\u1ecb tr\u00ed b\u1ea1n d\u1ec5 th\u1ea5y nh\u1ea5t ch\u00ednh l\u00e0 t\u00e1c d\u1ee5ng c\u1ee7a SEO.<\/p>\n<\/p>\n

Qu\u1ea3ng c\u00e1o\u00a0<\/h3>\n<\/p>\n

C\u00e1c b\u1ea1n tr\u1ebb hay bi\u1ebft t\u1edbi “Qu\u1ea3ng c\u00e1o Facebook\" hay “ch\u1ea1y ads Facebook\" nh\u01b0ng ch\u01b0a hi\u1ec3u b\u1ea3n ch\u1ea5t \u0111\u00f3 l\u00e0 g\u00ec. Facebook l\u00e0 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i s\u1ed1 \u0111\u1ea7u ti\u00ean cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng ch\u1ea1y qu\u1ea3ng c\u00e1o b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng Facebook.\u00a0<\/p>\n<\/p>\n

Facebook cung c\u1ea5p m\u1ed9t tr\u00ecnh duy\u1ec7t qu\u1ea3ng c\u00e1o ri\u00eang gi\u00fap b\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Hi\u1ec7n nay, qu\u1ea3ng c\u00e1o Facebook \u0111ang l\u00e0 k\u00eanh t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p.\u00a0 Ngo\u00e0i ra, c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng kh\u00e1c nh\u01b0 Google, Tiktok, Youtube,… c\u0169ng l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng ti\u1ec1m n\u0103ng v\u00e0 \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho Doanh nghi\u1ec7p.<\/p>\n<\/p>\n

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Qu\u1ea3ng c\u00e1o (Advertising) l\u00e0 m\u1ea3ng c\u00f4ng vi\u1ec7c ti\u1ec1m n\u0103ng trong Digital Marketing.<\/em><\/figcaption><\/figure>\n<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0<\/a><\/h3>\n<\/p>\n

Th\u00f3i quen mua s\u1eafm online c\u1ee7a ch\u00fang ta \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh qua nhi\u1ec1u n\u0103m v\u00e0 l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n. \u0110\u00e2y \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 “ch\u1ee3 th\u1eddi c\u00f4ng ngh\u1ec7 s\u1ed1\" khi ch\u1ec9 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec m\u00ecnh mu\u1ed1n ch\u1ec9 v\u1edbi nh\u1eefng c\u00fa ch\u1ea1m.\u00a0<\/p>\n<\/p>\n

Shopee, Lazada, Tiki l\u00e0 nh\u1eefng c\u00e1i t\u00ean quen thu\u1ed9c trong l\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e1ch \u0111\u01b0\u1ee3c Digital Marketer y\u00eau th\u00edch l\u00e0m vi\u1ec7c t\u1ea1i Vi\u1ec7t Nam trong th\u1eddi gian g\u1ea7n \u0111\u00e2y.\u00a0<\/p>\n<\/p>\n

Ngo\u00e0i ra, ng\u00e0nh Digital Marketing c\u00f2n c\u00f3 nh\u1eefng v\u1ecb tr\u00ed v\u00f4 c\u00f9ng quan tr\u1ecdng kh\u00e1c nh\u01b0 Graphic Design, Web Design,… v\u00e0 \u1edf m\u1ed7i c\u00f4ng ty\/doanh nghi\u1ec7p c\u00e1c c\u00f4ng vi\u1ec7c Digital Marketing s\u1ebd c\u00f3 t\u00ean g\u1ecdi kh\u00e1c nhau.<\/p>\n<\/p>\n

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Xem th\u00eam c\u00e1c ng\u00e0nh Kh\u1ed1i Kinh t\u1ebf – Qu\u1ea3n tr\u1ecb<\/a><\/strong><\/p>\n<\/blockquote>\n<\/p>\n

L\u00fd do Gen Z l\u1ef1a ch\u1ecdn ng\u00e0nh h\u1ecdc Digital Marketing?<\/strong><\/h2>\n<\/p>\n

Th\u1ebf h\u1ec7 Z \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 \u201cth\u1ebf h\u1ec7 k\u1ebft n\u1ed1i\u201d hay \u201cnh\u1eefng \u0111\u1ee9a tr\u1ebb trong th\u1eddi \u0111\u1ea1i ch\u1ea5m com\u201d. \u01af\u1edbc t\u00ednh \u0111\u1ebfn n\u0103m 2025, s\u1ebd c\u00f3 2 t\u1ef7 ng\u01b0\u1eddi tr\u00ean to\u00e0n c\u1ea7u v\u00e0 Vi\u1ec7t Nam c\u00f3 15 tri\u1ec7u ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 Z – l\u1ef1c l\u01b0\u1ee3ng \u0111\u00f3ng g\u00f3p 21% v\u00e0o ngu\u1ed3n lao \u0111\u1ed9ng v\u00e0 chi\u1ebfm 30% l\u1ef1c l\u01b0\u1ee3ng ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<\/p>\n

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Th\u1ebf h\u1ec7 Gen Z \u0111\u01b0\u1ee3c xem l\u00e0 th\u1ebf h\u1ec7 v\u00e0ng trong d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng v\u1ec1 Digital Marketing trong k\u1ef7 nguy\u00ean s\u1ed1.<\/em><\/figcaption><\/figure>\n<\/p>\n

Hi\u1ec7n nay, c\u00e1c b\u1ea1n tr\u1ebb \u0111\u00e3 c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt m\u1ecdi th\u1ee9 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng khi internet ph\u00e1t tri\u1ec3n v\u00f4 c\u00f9ng m\u1ea1nh m\u1ebd. Ch\u00ednh s\u1ef1 l\u00ean ng\u00f4i c\u1ee7a c\u00f4ng ngh\u1ec7 4.0 l\u00e0 l\u1ef1c \u0111\u1ea9y r\u1ea5t l\u1edbn cho Gen Z h\u01b0\u1edbng \u0111\u1ebfn ti\u00eau chu\u1ea9n c\u00f4ng d\u00e2n to\u00e0n c\u1ea7u. Nh\u1eefng ng\u00e0nh ngh\u1ec1 th\u1eddi th\u01b0\u1ee3ng, \u0111\u00f3n \u0111\u1ea7u xu th\u1ebf c\u00f4ng ngh\u1ec7 s\u1ed1 tr\u1edf th\u00e0nh m\u1ed1i quan t\u00e2m v\u00e0 m\u1ee5c ti\u00eau m\u00e0 th\u1ebf h\u1ec7 n\u00e0y h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, Digital Marketing \u0111\u01b0\u1ee3c c\u00e1c b\u1ea1n tr\u1ebb y\u00eau th\u00edch l\u1ef1a ch\u1ecdn b\u1edfi nh\u1eefng y\u1ebfu t\u1ed1 sau:<\/p>\n<\/p>\n

C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m cao<\/h3>\n<\/p>\n

Hi\u1ec7n nay h\u1ea7u h\u1ebft t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 ph\u00f2ng Marketing v\u00e0 ph\u1ea7n l\u1edbn kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c thu\u1ed9c v\u1ec1 Digital Marketing. N\u1ebfu th\u1eed t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a \u201cc\u00f4ng vi\u1ec7c Digital Marketing\u201d tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u00f4ng vi\u1ec7c n\u00e0y l\u1edbn \u0111\u1ebfn nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<\/p>\n

Theo th\u1ed1ng k\u00ea Trung t\u00e2m D\u1ef1 b\u00e1o nhu c\u1ea7u nh\u00e2n l\u1ef1c v\u00e0 th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng TPHCM cho bi\u1ebft, ng\u00e0nh Marketing c\u1ea7n kho\u1ea3ng 10.000 lao \u0111\u1ed9ng tr\u1edf l\u00ean cho m\u1ed7i n\u0103m. K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t th\u00f4ng s\u1ed1 nh\u00e2n l\u1ef1c tr\u1ef1c tuy\u1ebfn c\u0169ng ch\u1ec9 r\u00f5, ng\u00e0nh Marketing \u0111ang d\u1eabn \u0111\u1ea7u trong top 6 l\u0129nh v\u1ef1c c\u00f3 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng nh\u00e2n l\u1ef1c cao nh\u1ea5t.<\/p>\n<\/p>\n

T\u1ef7 l\u1ec7 tuy\u1ec3n d\u1ee5ng tr\u00ean c\u00e1c b\u1ea3ng tin t\u1ea1i Vi\u1ec7t Nam chi\u1ebfm ph\u1ea7n l\u1edbn \u0111\u1ec1u thu\u1ed9c l\u0129nh v\u1ef1c Marketing. C\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn ng\u00e0nh ngh\u1ec1 r\u1ea5t cao, c\u00f3 nhi\u1ec1u ng\u00e0nh ngh\u1ec1 nh\u1ecf v\u00e0 chuy\u00ean m\u00f4n h\u00f3a bao g\u1ed3m: nghi\u00ean c\u1ee9u, kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, PR, ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng, b\u00e1n h\u00e0ng,\u2026<\/p>\n<\/p>\n

M\u1ee9c l\u01b0\u01a1ng h\u1ea5p d\u1eabn<\/h3>\n<\/p>\n
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M\u1ee9c l\u01b0\u01a1ng ng\u00e0nh Digital Marketing hi\u1ec7n t\u1ea1i \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u1edf m\u1ee9c cao v\u00e0 h\u1ea5p d\u1eabn.<\/em><\/figcaption><\/figure>\n<\/p>\n

M\u1ee9c l\u01b0\u01a1ng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 trong m\u1ed9t s\u1ed1 vai tr\u00f2 ph\u1ed5 bi\u1ebfn v\u00e0 s\u1ed1 n\u0103m kinh nghi\u1ec7m s\u1ebd l\u00e0:<\/p>\n<\/p>\n