{"id":41937,"date":"2021-06-14T16:56:53","date_gmt":"2021-06-14T09:56:53","guid":{"rendered":"https:\/\/asprou.com\/?p=41937"},"modified":"2023-07-10T14:37:56","modified_gmt":"2023-07-10T07:37:56","slug":"nganh-quan-he-cong-chung-xay-dung-hinh-anh-nang-cao-gia-tri-thuong-hieu","status":"publish","type":"post","link":"https:\/\/asprou.com\/khoa-khxhnv\/nganh-quan-he-cong-chung-xay-dung-hinh-anh-nang-cao-gia-tri-thuong-hieu\/","title":{"rendered":"Ng\u00e0nh Quan h\u1ec7 C\u00f4ng ch\u00fang: X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p>B\u1ea1n l\u00e0 ng\u01b0\u1eddi y\u00eau th\u00edch c\u00e1c ho\u1ea1t \u0111\u1ed9ng, s\u1ef1 ki\u1ec7n? V\u00e0 c\u0169ng l\u00e0 ng\u01b0\u1eddi nh\u1ea1y c\u1ea3m v\u1edbi nh\u1eefng tin t\u1ee9c ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n x\u1ea3y ra xung quanh?<\/p>\n\n\n\n<ul><li>B\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc c\u00e1c n\u1ed9i dung v\u1ec1 T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/li><\/ul>\n\n\n\n<p>B\u1ea1n l\u00e0 ng\u01b0\u1eddi t\u1ef1 tin, n\u0103ng \u0111\u1ed9ng, c\u00f3 k\u1ef9 n\u0103ng giao ti\u1ebfp t\u1ed1t?<\/p>\n\n\n\n<ul><li>B\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc c\u00e1c n\u1ed9i dung v\u1ec1 Quan h\u1ec7 v\u1edbi gi\u1edbi truy\u1ec1n th\u00f4ng, ngh\u1ec7 s\u0129, \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng<\/li><\/ul>\n\n\n\n<p>B\u1ea1n l\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o v\u00e0 th\u00edch t\u1ef1 tay th\u1ef1c hi\u1ec7n nh\u1eefng \u00fd t\u01b0\u1edfng n\u00e0o \u0111\u00f3?<\/p>\n\n\n\n<ul><li>B\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc c\u00e1c n\u1ed9i dung v\u1ec1 Vi\u1ebft b\u00e1o, th\u1ef1c hi\u1ec7n c\u00e1c s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n<\/li><\/ul>\n\n\n\n<p>B\u1ea1n hay l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 \u201cqu\u1ea3n tr\u1ecb\u201d m\u1ecdi th\u1ee9 m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn?<\/p>\n\n\n\n<ul><li>B\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc c\u00e1c n\u1ed9i dung v\u1ec1 L\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng<\/li><\/ul>\n\n\n\n<p>\u2026v\u00e0 th\u00fa v\u1ecb ch\u01b0a, t\u1ea5t c\u1ea3 c\u00e1c n\u1ed9i dung \u0111\u00f3 \u0111\u1ec1u c\u00f3 \u1edf trong ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc c\u1ee7a ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang t\u1ea1i \u0110H Qu\u1ed1c t\u1ebf H\u1ed3ng B\u00e0ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/asprou.com\/wp-content\/uploads\/2021\/06\/QHCC-1024x683.jpg\" alt=\"\" class=\"wp-image-41938\" srcset=\"https:\/\/asprou.com\/wp-content\/uploads\/2021\/06\/QHCC-1024x683.jpg 1024w, https:\/\/asprou.com\/wp-content\/uploads\/2021\/06\/QHCC-300x200.jpg 300w, https:\/\/asprou.com\/wp-content\/uploads\/2021\/06\/QHCC-768x512.jpg 768w, https:\/\/asprou.com\/wp-content\/uploads\/2021\/06\/QHCC-1536x1024.jpg 1536w, https:\/\/asprou.com\/wp-content\/uploads\/2021\/06\/QHCC-370x247.jpg 370w, https:\/\/asprou.com\/wp-content\/uploads\/2021\/06\/QHCC.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Talkshow gi\u1edbi thi\u1ec7u ng\u00e0nh Quan h\u1ec7 C\u00f4ng ch\u00fang t\u1ea1i HIU<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/www.hutech.edu.vn\/tuyensinh\/dai-hoc\/nganh-dao-tao\/nganh-quan-he-cong-chung\">Quan h\u1ec7 c\u00f4ng ch\u00fang<\/a>&nbsp;(Public Relations &#8211; PR)<\/strong>&nbsp;l\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c, chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 nh\u1eb1m thi\u1ebft l\u1eadp c\u1ea7u n\u1ed1i gi\u1eefa t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p v\u1edbi c\u1ed9ng \u0111\u1ed3ng, kh\u00e1ch h\u00e0ng (hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng), nh\u00e0 \u0111\u1ea7u t\u01b0, gi\u1edbi truy\u1ec1n th\u00f4ng&#8230; nh\u1eb1m \u0111\u1ecbnh h\u00ecnh, kh\u1eb3ng \u0111\u1ecbnh t\u00ean tu\u1ed5i, th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u01a1n v\u1ecb trong to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng v\u00e0 ti\u1ebfn tr\u00ecnh ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<p><strong>V\u00ec sao n\u00ean h\u1ecdc Quan h\u1ec7 C\u00f4ng ch\u00fang t\u1ea1i HIU<\/strong><\/p>\n\n\n\n<p>HIU \u0111\u00e0o t\u1ea1o 2 chuy\u00ean ng\u00e0nh quan tr\u1ecdng nh\u1ea5t:<\/p>\n\n\n\n<p><strong>1. Chuy\u00ean ng\u00e0nh Quan h\u1ec7 T\u00f4ng ch\u00fang:<\/strong> \u0110\u00e0o t\u1ea1o chuy\u00ean vi\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng, duy tr\u00ec, ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh v\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c c\u01a1 quan, t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p\u2026 v\u1edbi c\u00e1c nh\u00f3m c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p><strong>2. Chuy\u00ean ng\u00e0nh Truy\u1ec1n th\u00f4ng Th\u01b0\u01a1ng hi\u1ec7u:<\/strong> \u0110\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 chuy\u00ean x\u00e2y d\u1ef1ng, t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c doanh nghi\u1ec7p nh\u1eb1m ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>&#8211; Kho\u1ea3ng 30-40% th\u1eddi l\u01b0\u1ee3ng c\u00e1c m\u00f4n h\u1ecdc d\u00e0nh cho ho\u1ea1t \u0111\u1ed9ng th\u1ef1c h\u00e0nh k\u1ef9 n\u0103ng giao ti\u1ebfp, x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 doanh nghi\u1ec7p &#8211; kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p &#8211; c\u1ed9ng \u0111\u1ed3ng, doanh nghi\u1ec7p &#8211; truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n<p>&#8211; Tr\u01b0\u1eddng \u0110HQT H\u1ed3ng B\u00e0ng c\u00f3 m\u1ed1i quan h\u1ec7 doanh nghi\u1ec7p r\u1ed9ng r\u00e3i. Hai n\u0103m cu\u1ed1i, c\u00e1c sinh vi\u00ean ng\u00e0nh Quan h\u1ec7 C\u00f4ng ch\u00fang \u0111\u01b0\u1ee3c th\u1ef1c t\u1eadp, ki\u1ebfn t\u1eadp t\u1ea1i c\u00e1c c\u01a1 quan, t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p c\u00f3 li\u00ean quan v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p nh\u1eb1m n\u00e2ng cao kh\u1ea3 n\u0103ng x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng, k\u1ef9 n\u0103ng giao ti\u1ebfp, ra quy\u1ebft \u0111\u1ecbnh\u2026 &#8211; Ng\u00e0nh Quan h\u1ec7 C\u00f4ng ch\u00fang h\u1ecdc c\u00f3 \u0111\u1ed9i ng\u0169 c\u01a1 h\u1eefu c\u1ee7a ng\u00e0nh g\u1ed3m c\u00e1c gi\u1ea3ng vi\u00ean c\u00f3 h\u1ecdc v\u1ecb cao, chuy\u00ean m\u00f4n t\u1ed1t, c\u00f9ng v\u1edbi \u0111\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean th\u1ec9nh gi\u1ea3ng t\u1eeb c\u00e1c c\u01a1 quan, doanh nghi\u1ec7p v\u1edbi kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n phong ph\u00fa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/asprou.com\/wp-content\/uploads\/2021\/06\/QHCC1-1024x683.jpg\" alt=\"\" class=\"wp-image-41939\" srcset=\"https:\/\/asprou.com\/wp-content\/uploads\/2021\/06\/QHCC1-1024x683.jpg 1024w, https:\/\/asprou.com\/wp-content\/uploads\/2021\/06\/QHCC1-300x200.jpg 300w, https:\/\/asprou.com\/wp-content\/uploads\/2021\/06\/QHCC1-768x512.jpg 768w, https:\/\/asprou.com\/wp-content\/uploads\/2021\/06\/QHCC1-1536x1025.jpg 1536w, https:\/\/asprou.com\/wp-content\/uploads\/2021\/06\/QHCC1-370x247.jpg 370w, https:\/\/asprou.com\/wp-content\/uploads\/2021\/06\/QHCC1.jpg 1988w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Si\u00eau m\u1eabu V\u00f5 Ho\u00e0ng Y\u1ebfn giao l\u01b0u v\u1edbi sinh vi\u00ean t\u1ea1i HIU<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>\u0110\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p<\/strong><\/p>\n\n\n\n<p>Hi\u1ec7n nay, nhu c\u1ea7u t\u0103ng cao v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i t\u0103ng c\u01b0\u1eddng \u0111\u1ed9i ng\u0169 nh\u00e2n l\u1ef1c quan h\u1ec7 c\u00f4ng ch\u00fang chuy\u00ean nghi\u1ec7p. L\u00e0 m\u1ed9t <strong><em>chuy\u00ean vi\u00ean Quan h\u1ec7 c\u00f4ng ch\u00fan<\/em><\/strong>g, t\u1ee9c l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh Ng\u01b0\u1eddi ph\u00e1t ng\u00f4n\/ \u0110\u1ea1i di\u1ec7n ph\u00e1t ng\u00f4n&nbsp;c\u1ee7a c\u01a1 quan, t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p, ho\u1eb7c m\u1ed9t c\u00e1 nh\u00e2n b\u1ea5t k\u1ef3 (ch\u00ednh kh\u00e1ch, doanh nh\u00e2n, celebs, ngh\u1ec7 s\u0129\u2026). B\u1ea1n s\u1ebd l\u00e0 ng\u01b0\u1eddi ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u01b0a nh\u1eefng th\u00f4ng tin m\u00e0 c\u00e1 nh\u00e2n, doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a \u0111\u1ebfn v\u1edbi c\u00f4ng ch\u00fang, t\u1eeb \u0111\u00f3 l\u00e0m cho m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1 nh\u00e2n, doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng th\u00eam g\u1ea7n nhau h\u01a1n.<\/p>\n\n\n\n<p>&nbsp; &nbsp; &nbsp;Theo th\u1ed1ng k\u00ea t\u1ea1i Vi\u1ec7t Nam, m\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh cho m\u1ed9t chuy\u00ean vi\u00ean&nbsp;quan h\u1ec7 c\u00f4ng ch\u00fang&nbsp;(PR) lu\u00f4n thu\u1ed9c top cao so v\u1edbi c\u00e1c ng\u00e0nh kh\u00e1c, kh\u1edfi \u0111i\u1ec3m \u1edf m\u1ee9c 10-15 tri\u1ec7u\/th\u00e1ng, th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0 h\u00e0ng ng\u00e0n USD t\u00f9y v\u00e0o kh\u1ea3 n\u0103ng v\u00e0 kinh nghi\u1ec7m.&nbsp;<\/p>\n\n\n\n<p><em>C\u01a1 h\u1ed9i n\u1eb1m trong tay b\u1ea1nQuan h\u1ec7 c\u00f4ng ch\u00fang \u2013 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ea7y tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb cho t\u1ea5t c\u1ea3 ch\u00fang ta<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"459\" src=\"https:\/\/asprou.com\/wp-content\/uploads\/2021\/06\/QHCC2-1024x459.jpg\" alt=\"\" class=\"wp-image-41940\" srcset=\"https:\/\/asprou.com\/wp-content\/uploads\/2021\/06\/QHCC2-1024x459.jpg 1024w, https:\/\/asprou.com\/wp-content\/uploads\/2021\/06\/QHCC2-300x135.jpg 300w, https:\/\/asprou.com\/wp-content\/uploads\/2021\/06\/QHCC2-768x344.jpg 768w, https:\/\/asprou.com\/wp-content\/uploads\/2021\/06\/QHCC2-1536x689.jpg 1536w, https:\/\/asprou.com\/wp-content\/uploads\/2021\/06\/QHCC2.jpg 1594w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Gi\u1edbi thi\u1ec7u tr\u01b0\u1eddng \u0110HQT H\u1ed3ng B\u00e0ng t\u1ea1i tr\u01b0\u1eddng THPT chuy\u00ean L\u00ea H\u1ed3ng Phong<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>Ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang thi kh\u1ed1i n\u00e0o?<\/strong><\/p>\n\n\n\n<p>Hi\u1ec7n nay, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf H\u1ed3ng B\u00e0ng x\u00e9t tuy\u1ec3n &nbsp;theo 6 ph\u01b0\u01a1ng th\u1ee9c bao g\u1ed3m:<\/p>\n\n\n\n<ul><li>X\u00e9t K\u1ebft Qu\u1ea3 Thi t\u1ed1t nghi\u1ec7p THPT Qu\u1ed1c gia 2021<\/li><li>X\u00e9t K\u1ebft Qu\u1ea3 H\u1ecdc b\u1ea1 THPT<\/li><li>X\u00e9t K\u1ebft Qu\u1ea3 k\u1ef3 thi \u0111\u00e1nh gi\u00e1 n\u0103ng L\u1ef1c c\u1ee7a HIU<\/li><li>X\u00e9t K\u1ebft Qu\u1ea3 K\u1ef3 Thi SAT (Scholastic Assessment Test)<\/li><li>X\u00e9t Tuy\u1ec3n th\u1eb3ng<\/li><li>X\u00e9t k\u1ebft qu\u1ea3 thi \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c \u0110HQG TP HCM<\/li><\/ul>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang (M\u00e3 ng\u00e0nh<strong>: 7320108<\/strong>), x\u00e9t tuy\u1ec3n theo&nbsp;4 t\u1ed5 h\u1ee3p&nbsp;g\u1ed3m:<\/p>\n\n\n\n<ul><li>A00: To\u00e1n, L\u00fd, H\u00f3a<\/li><li>A01: To\u00e1n, L\u00fd, Anh<\/li><li>C00: V\u0103n, S\u1eed, \u0110\u1ecba<\/li><li>D01: To\u00e1n, V\u0103n, Anh<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n l\u00e0 ng\u01b0\u1eddi y\u00eau th\u00edch c\u00e1c ho\u1ea1t \u0111\u1ed9ng, s\u1ef1 ki\u1ec7n? V\u00e0 c\u0169ng l\u00e0 ng\u01b0\u1eddi nh\u1ea1y c\u1ea3m v\u1edbi nh\u1eefng tin t\u1ee9c [&hellip;]<\/p>\n","protected":false},"author":81,"featured_media":41938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":""},"categories":[1775,1783],"tags":[],"yoast_head":"\n<title>Ng\u00e0nh Quan h\u1ec7 C\u00f4ng ch\u00fang: X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u - Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf H\u1ed3ng B\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asprou.com\/khoa-khxhnv\/nganh-quan-he-cong-chung-xay-dung-hinh-anh-nang-cao-gia-tri-thuong-hieu\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ng\u00e0nh Quan h\u1ec7 C\u00f4ng ch\u00fang: X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u - Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf H\u1ed3ng B\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"B\u1ea1n l\u00e0 ng\u01b0\u1eddi y\u00eau th\u00edch c\u00e1c ho\u1ea1t \u0111\u1ed9ng, s\u1ef1 ki\u1ec7n? 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