{"id":32073,"date":"2021-03-02T15:48:00","date_gmt":"2021-03-02T08:48:00","guid":{"rendered":"https:\/\/asprou.com\/?p=32073"},"modified":"2021-05-25T14:54:38","modified_gmt":"2021-05-25T07:54:38","slug":"nganh-digital-marketing-cua-hiu","status":"publish","type":"post","link":"https:\/\/asprou.com\/dinh-huong-tuong-lai\/nganh-digital-marketing-cua-hiu\/","title":{"rendered":"Th\u00ec ra \u0111\u00e2y l\u00e0 l\u00fd do ng\u00e0nh Digital Marketing c\u1ee7a \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf H\u1ed3ng B\u00e0ng l\u1ea1i \u201chot r\u1ea7n r\u1ea7n\u201d trong n\u0103m qua"},"content":{"rendered":"\n<p><strong>Ng\u00e0nh Digital Marketing \u2013 hay Marketing k\u1ef9 thu\u1eadt s\u1ed1, hi\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh hot nh\u1ea5t hi\u1ec7n nay. Nhu c\u1ea7u v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cao trong ng\u00e0nh n\u00e0y t\u0103ng nhanh. V\u1eady ng\u00e0nh Digital Marketing l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a ng\u00e0nh n\u00e0y th\u1ebf n\u00e0o? V\u00e0 t\u1ea1i sao ng\u00e0nh n\u00e0y t\u1ea1i \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf H\u1ed3ng B\u00e0ng l\u1ea1i thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecdc sinh v\u00e0 ph\u1ee5 huynh?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.facebook.com\/asprou.com\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" width=\"801\" height=\"501\" src=\"https:\/\/asprou.com\/wp-content\/uploads\/2020\/05\/digital-marketing.png\" alt=\"\" class=\"wp-image-11186\" srcset=\"https:\/\/asprou.com\/wp-content\/uploads\/2020\/05\/digital-marketing.png 801w, https:\/\/asprou.com\/wp-content\/uploads\/2020\/05\/digital-marketing-300x188.png 300w, https:\/\/asprou.com\/wp-content\/uploads\/2020\/05\/digital-marketing-768x480.png 768w, https:\/\/asprou.com\/wp-content\/uploads\/2020\/05\/digital-marketing-600x375.png 600w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/a><figcaption><em>\u1ea2nh minh ho\u1ea1<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng internet ng\u00e0y c\u00e0ng nhi\u1ec1u, c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn v\u00e0 doanh nghi\u1ec7p c\u00f3 xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch t\u1eeb marketing truy\u1ec1n th\u1ed1ng sang digital marketing. H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u s\u1eb5n s\u00e0ng &#8220;r\u00f3t ti\u1ec1n&#8221; v\u00e0 \u0111\u1ea7u t\u01b0 t\u1ed1i \u0111a nh\u00e2n l\u1ef1c, t\u00e0i l\u1ef1c cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng digital marketing. Do \u0111\u00f3, nhu c\u1ea7u v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cao, gi\u1ecfi ngh\u1ec1 v\u00e0 nh\u1ea1y  b\u00e9n v\u1edbi xu h\u01b0\u1edbng trong ng\u00e0nh n\u00e0y c\u0169ng t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<p>N\u1eafm b\u1eaft nhanh v\u00e0 k\u1ecbp th\u1eddi xu h\u01b0\u1edbng nhu c\u1ea7u ph\u00e1t tri\u1ec3n ng\u00e0nh ngh\u1ec1 trong t\u01b0\u01a1ng lai, n\u0103m 2020 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf H\u1ed3ng B\u00e0ng (HIU) \u0111\u00e3 ch\u00ednh th\u1ee9c tuy\u1ec3n sinh v\u00e0 gi\u1ea3ng d\u1ea1y kho\u00e1 \u0111\u1ea7u ti\u00ean ng\u00e0nh Digital Marketing v\u1edbi s\u1ed1 l\u01b0\u1ee3ng sinh vi\u00ean \u0111\u0103ng k\u00fd v\u00e0 tr\u00fang tuy\u1ec3n cao, \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o h\u00e0ng nh\u1eefng ng\u00e0nh c\u00f3 t\u1ef7 l\u1ec7 sinh vi\u00ean \u0111\u0103ng k\u00fd cao.<\/p>\n\n\n\n<p>V\u1eady \u0111i\u1ec1u g\u00ec l\u00e0m n\u00ean \u0111i\u1ec3m h\u1ea5p d\u1eabn v\u00e0 n\u00e9t \u0111\u1ed9t ph\u00e1 trong ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1ee7a \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf H\u1ed3ng B\u00e0ng? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<h3><strong>Th\u1eddi \u0111\u1ea1i Digital marketing l\u00ean ng\u00f4i<\/strong><\/h3>\n\n\n\n<p><strong>Digital marketing l\u00e0 g\u00ec?<\/strong><\/p>\n\n\n\n<p>Digital marketing l\u00e0 h\u00ecnh th\u1ee9c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1, internet l\u00e0m ph\u01b0\u01a1ng ti\u1ec7n cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 truy\u1ec1n th\u00f4ng. Digital marketing c\u00f3 3 \u0111\u1eb7c \u0111i\u1ec3m: s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>Vai tr\u00f2 c\u1ee7a ng\u00e0nh Digital marketing trong th\u1eddi \u0111\u1ea1i s\u1ed1<\/strong><\/p>\n\n\n\n<p>Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0, digital marketing ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng, th\u1eadm ch\u00ed v\u01b0\u1ee3t qua c\u00e1c ph\u01b0\u01a1ng th\u1ee9c marketing truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<p>Theo b\u00e1o c\u00e1o Digital marketing Vi\u1ec7t Nam 2020, trong t\u1ed5ng s\u1ed1 96.9 tri\u1ec7u d\u00e2n, c\u00f3 68 tri\u1ec7u ng\u01b0\u1eddi ti\u1ebfp c\u1eadn v\u1edbi Internet, c\u00f3 t\u1ed5ng c\u1ed9ng h\u01a1n 145 tri\u1ec7u thu\u00ea bao di \u0111\u1ed9ng (ngh\u0129a l\u00e0 trung b\u00ecnh m\u1ed7i ng\u01b0\u1eddi s\u1eed d\u1ee5ng 1.5 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i). S\u1ed1 l\u01b0\u1ee3ng t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang k\u00edch ho\u1ea1t \u1edf Vi\u1ec7t Nam l\u00e0 65 tri\u1ec7u, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp l\u00e0 67%. \u0110\u00e1ng ch\u00fa \u00fd, c\u00f3 \u0111\u1ebfn 93% s\u1eed d\u1ee5ng smartphone nh\u01b0ng ch\u1ec9 c\u00f3 22% s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i kh\u00f4ng th\u00f4ng minh, ch\u1ee9ng t\u1ecf smartphone gi\u1edd \u0111\u00e3 tr\u1edf th\u00e0nh chu\u1ea9n m\u1ef1c c\u1ee7a ng\u00e0nh \u0111i\u1ec7n tho\u1ea1i.<\/p>\n\n\n\n<p>Con s\u1ed1 n\u00e0y ch\u1ee9ng t\u1ecf internet \u0111\u00f3ng vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng trong cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam. Nhi\u1ec1u doanh nghi\u1ec7p v\u00ec th\u1ebf c\u0169ng chuy\u1ec3n d\u1ecbch t\u1eeb ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng sang xu h\u01b0\u1edbng digital marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.facebook.com\/asprou.com\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/asprou.com\/wp-content\/uploads\/2021\/02\/bao-cao-digital-2020.jpg\" alt=\"\" class=\"wp-image-32082\" srcset=\"https:\/\/asprou.com\/wp-content\/uploads\/2021\/02\/bao-cao-digital-2020.jpg 800w, https:\/\/asprou.com\/wp-content\/uploads\/2021\/02\/bao-cao-digital-2020-300x169.jpg 300w, https:\/\/asprou.com\/wp-content\/uploads\/2021\/02\/bao-cao-digital-2020-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption><em>B\u00e1o c\u00e1o Digital 2020 c\u1ee7a We Are Social<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h3><strong>C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m r\u1ed9ng m\u1edf<\/strong><\/h3>\n\n\n\n<p>V\u1edbi vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng, nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cao trong ng\u00e0nh Digital marketing c\u0169ng t\u0103ng d\u1ea7n trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Kh\u00f4ng ch\u1ec9 l\u00e0m \u0111\u01b0\u1ee3c \u1edf nhi\u1ec1u l\u0129nh v\u1ef1c, nh\u00e2n l\u1ef1c Digital marketing c\u00f2n nh\u1eadn \u0111\u01b0\u1ee3c thu nh\u1eadp cao so v\u1edbi m\u1eb7t b\u1eb1ng chung.<\/p>\n\n\n\n<p><em>Sau khi t\u1ed1t nghi\u1ec7p ng\u00e0nh Digital marketing, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed s\u1ee9c v\u1edbi c\u00e1c v\u1ecb tr\u00ed \u1edf ph\u00f2ng marketing nh\u01b0:<\/em><\/p>\n\n\n\n<ul><li>Qu\u1ea3n l\u00fd marketing<\/li><li>Qu\u1ea3n l\u00fd digital marketing<\/li><li>Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u<\/li><li>Qu\u1ea3n l\u00fd nh\u00e3n h\u00e0ng<\/li><li>Qu\u1ea3n l\u00fd\/chuy\u00ean vi\u00ean t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/li><\/ul>\n\n\n\n<p>Ngo\u00e0i ra, c\u1eed nh\u00e2n chuy\u00ean ng\u00e0nh Digital marketing c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 th\u00e0nh l\u1eadp c\u00f4ng ty chuy\u00ean cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 cho c\u00e1c doanh nghi\u1ec7p, kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3><strong>Nh\u1eefng t\u1ed1 ch\u1ea5t c\u1ea7n c\u00f3 \u0111\u1ec3 tr\u1edf th\u00e0nh \u201cph\u00f9 thu\u1ef7\u201d trong ng\u00e0nh Digital Marketing<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ecdc v\u1ecb b\u1ea3n th\u00e2n b\u1ea1n c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh h\u1ecdc Digital Marketing hay kh\u00f4ng th\u00f4ng qua 6 t\u1ed1 ch\u1ea5t c\u1ea7n c\u00f3 c\u1ee7a m\u1ed9t Digital Digital Marketer chuy\u00ean nghi\u1ec7p \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n<ol type=\"1\"><li>N\u0103ng \u0111\u1ed9ng nhi\u1ec7t t\u00ecnh<\/li><li>Nh\u1ea1y b\u00e9n v\u1edbi th\u1ecb tr\u01b0\u1eddng<\/li><li>Kh\u1ea3 n\u0103ng giao ti\u1ebfp t\u1ed1t<\/li><li>T\u01b0 duy s\u00e1ng t\u1ea1o<\/li><li>Ham h\u1ecdc h\u1ecfi,<\/li><li>Kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m<\/li><\/ol>\n\n\n\n<h3><strong>\u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a Digital Marketing t\u1ea1i \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf H\u1ed3ng B\u00e0ng<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.facebook.com\/asprou.com\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/asprou.com\/wp-content\/uploads\/2020\/12\/sinh-vien-dai-hoc-quoc-te-hong-bang.jpg\" alt=\"th\u00f4ng tin tuy\u1ec3n sinh 2021\" class=\"wp-image-28488\" srcset=\"https:\/\/asprou.com\/wp-content\/uploads\/2020\/12\/sinh-vien-dai-hoc-quoc-te-hong-bang.jpg 800w, https:\/\/asprou.com\/wp-content\/uploads\/2020\/12\/sinh-vien-dai-hoc-quoc-te-hong-bang-300x188.jpg 300w, https:\/\/asprou.com\/wp-content\/uploads\/2020\/12\/sinh-vien-dai-hoc-quoc-te-hong-bang-768x480.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption><em>Sinh vi\u00ean \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf H\u1ed3ng B\u00e0ng<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong><em>M\u1ee5c ti\u00eau c\u1ee7a ng\u00e0nh<\/em><\/strong><\/p>\n\n\n\n<p>\u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf H\u1ed3ng B\u00e0ng \u0111\u1eb7t ra m\u1ee5c ti\u00eau \u0111\u00e0o t\u1ea1o n\u00ean nh\u1eefng c\u1eed nh\u00e2n Digital marketing kh\u00f4ng ch\u1ec9 c\u00f3 ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u00e0 chuy\u00ean s\u00e2u v\u1ec1 ng\u00e0nh m\u00e0 c\u00f2n s\u1edf h\u1eefu ph\u1ea9m ch\u1ea5t \u0111\u1ea1o \u0111\u1ee9c ngh\u1ec1 nghi\u1ec7p. B\u00ean c\u1ea1nh \u0111\u00f3, sinh vi\u00ean chuy\u00ean ng\u00e0nh Digital marketing t\u1ea1i \u0110\u1ea1i h\u1ecdc H\u1ed3ng B\u00e0ng c\u0169ng \u0111\u01b0\u1ee3c trang b\u1ecb t\u01b0 duy v\u1ec1 khoa h\u1ecdc, n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c v\u1ec1 marketing trong c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n<p>Sinh vi\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u00e1c ki\u1ebfn th\u1ee9c Digital marketing \u0111\u1ec3 v\u1eadn d\u1ee5ng v\u00e0o ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 b\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1, m\u1ea1ng x\u00e3 h\u1ed9i (Youtube, Facebook, Instagram, Twitter\u2026); qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<\/iframe>\n<\/div><figcaption><em>Gi\u1edbi thi\u1ec7u ng\u00e0nh Digital marketing t\u1ea1i HIU (Ngu\u1ed3n: YouTube \u2013 \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf H\u1ed3ng B\u00e0ng-HIU)<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong><em>\u0110i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o t\u1ea1i HIU<\/em><\/strong><\/p>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc ng\u00e0nh Digital marketing \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a Marketing, c\u00f3 b\u1ed5 sung v\u00e0 c\u1eadp nh\u1eadt nhi\u1ec1u m\u00f4n h\u1ecdc m\u1edbi, mang t\u00ednh th\u1eddi s\u1ef1, b\u1eaft k\u1ecbp xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng, ti\u1ebfp th\u1ecb \u1edf t\u01b0\u01a1ng lai nh\u01b0: Digital Marketing Strategy and Planning (Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch digital marketing), Digital marketing Communication (Giao ti\u1ebfp trong Digital marketing), Content marketing, Email marketing, Multimedia marketing\u2026<\/p>\n\n\n\n<p>\u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf H\u1ed3ng B\u00e0ng \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p gi\u1ea3ng d\u1ea1y l\u1ea5y ng\u01b0\u1eddi h\u1ecdc l\u00e0m g\u1ed1c. Sinh vi\u00ean s\u1ebd d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u1eadp trung v\u00e0o t\u00ednh \u1ee9ng d\u1ee5ng, th\u1ef1c h\u00e0nh c\u1ee7a c\u00e1c m\u00f4n h\u1ecdc, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c m\u00f4n chuy\u00ean ng\u00e0nh. T\u1eeb \u0111\u00f3, gi\u00fap ng\u01b0\u1eddi h\u1ecdc c\u00f3 th\u00eam ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u00e0 kinh nghi\u1ec7m th\u1ef1c t\u1ebf, h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng b\u1ee1 ng\u1ee1 khi m\u1edbi \u0111i l\u00e0m.<\/p>\n\n\n\n<p>C\u1eed nh\u00e2n ng\u00e0nh Digital marketing c\u00f3 c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m r\u1ed9ng m\u1edf, kh\u1ea3 n\u0103ng th\u0103ng ti\u1ebfn v\u00e0 \u0111\u1ea3m nh\u1eadn nhi\u1ec1u v\u1ecb tr\u00ed kh\u00e1c nhau trong doanh nghi\u1ec7p. Sau khi ho\u00e0n th\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n Digital marketing, sinh vi\u00ean c\u00f3 \u0111\u1ee7 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c h\u1ecdc l\u00ean th\u1ea1c s\u0129, ti\u1ebfn s\u0129 c\u00e1c ng\u00e0nh h\u1ecdc li\u00ean quan t\u1ea1i HIU ho\u1eb7c nh\u1eefng tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc kh\u00e1c trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/p>\n\n\n\n<p><strong><em>Ph\u01b0\u01a1ng th\u1ee9c tuy\u1ec3n sinh \u0111a d\u1ea1ng<\/em><\/strong><\/p>\n\n\n\n<p>N\u0103m 2021, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf H\u1ed3ng B\u00e0ng s\u1ebd x\u00e9t tuy\u1ec3n theo <strong><a href=\"https:\/\/asprou.com\/tu-van-tuyen-sinh\/5-phuong-thuc-tuyen-sinh-nam-2021-cua-hiu\/\">5 ph\u01b0\u01a1ng th\u1ee9c<\/a><\/strong>. Tu\u1ef3 v\u00e0o t\u1eebng ph\u01b0\u01a1ng th\u1ee9c c\u1ee5 th\u1ec3, th\u1eddi gian nh\u1eadn h\u1ed3 s\u01a1 v\u00e0 thi tuy\u1ec3n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo quy \u0111\u1ecbnh m\u1edbi B\u1ed9 GD&amp;\u0110T v\u00e0 quy \u0111\u1ecbnh c\u1ee7a Nh\u00e0 Tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>N\u0103m 2021, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf H\u1ed3ng B\u00e0ng s\u1ebd x\u00e9t tuy\u1ec3n theo 5 ph\u01b0\u01a1ng th\u1ee9c g\u1ed3m:<\/p>\n\n\n\n<ul><li>Ph\u01b0\u01a1ng th\u1ee9c 1: X\u00e9t K\u1ebft Qu\u1ea3 Thi t\u1ed1t nghi\u1ec7p THPT Qu\u1ed1c gia 2021 (50% t\u1ed5ng ch\u1ec9 ti\u00eau).<\/li><li>Ph\u01b0\u01a1ng th\u1ee9c 2: X\u00e9t K\u1ebft Qu\u1ea3 H\u1ecdc b\u1ea1 THPT (38% t\u1ed5ng ch\u1ec9 ti\u00eau).<\/li><li>Ph\u01b0\u01a1ng th\u1ee9c 3: X\u00e9t K\u1ebft Qu\u1ea3 k\u1ef3 thi \u0111\u00e1nh gi\u00e1 n\u0103ng L\u1ef1c c\u1ee7a HIU (8% t\u1ed5ng ch\u1ec9 ti\u00eau).<\/li><li>Ph\u01b0\u01a1ng th\u1ee9c 4: X\u00e9t K\u1ebft Qu\u1ea3 K\u1ef3 Thi SAT (Scholastic Assessment Test) (2% t\u1ed5ng ch\u1ec9 ti\u00eau).<\/li><li>Ph\u01b0\u01a1ng th\u1ee9c 5: X\u00e9t Tuy\u1ec3n th\u1eb3ng (2% t\u1ed5ng ch\u1ec9 ti\u00eau).<\/li><\/ul>\n\n\n\n<p>Th\u00ed sinh c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t ho\u1eb7c nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c x\u00e9t tuy\u1ec3n. Tu\u1ef3 v\u00e0o t\u1eebng ph\u01b0\u01a1ng th\u1ee9c c\u1ee5 th\u1ec3, th\u1eddi gian nh\u1eadn h\u1ed3 s\u01a1 v\u00e0 thi tuy\u1ec3n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo quy \u0111\u1ecbnh m\u1edbi B\u1ed9 GD&amp;\u0110T v\u00e0 quy \u0111\u1ecbnh c\u1ee7a Nh\u00e0 Tr\u01b0\u1eddng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/asprou.com\/wp-content\/uploads\/2021\/02\/dang-ky-truc-tuyen.gif\" alt=\"\" class=\"wp-image-31785\" width=\"185\" height=\"43\"\/><\/figure><\/div>\n\n\n\n<p><strong><em>C\u01a1 h\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c h\u1ecdc b\u1ed5ng h\u1ecdc t\u1eadp t\u1ea1i HIU<\/em><\/strong><\/p>\n\n\n\n<p>\u0110\u1ec3 chu\u1ea9n b\u1ecb cho n\u0103m h\u1ecdc m\u1edbi, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf H\u1ed3ng B\u00e0ng \u0111\u00e3 d\u00e0nh \u0111\u1ebfn 20 t\u1ef7 h\u1ecdc b\u1ed5ng d\u00e0nh cho c\u00e1c b\u1ea1n khi \u0111\u0103ng k\u00fd x\u00e9t tuy\u1ec3n c\u00e1c ng\u00e0nh h\u1ecdc. \u0110i\u1ec1u ki\u1ec7n \u00e1p d\u1ee5ng h\u1ecdc b\u1ed5ng nh\u01b0 sau:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.facebook.com\/asprou.com\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" width=\"822\" height=\"1024\" src=\"https:\/\/asprou.com\/wp-content\/uploads\/2021\/01\/hoc-bong-hiu-2021-822x1024.jpg\" alt=\"\" class=\"wp-image-31020\" srcset=\"https:\/\/asprou.com\/wp-content\/uploads\/2021\/01\/hoc-bong-hiu-2021-822x1024.jpg 822w, https:\/\/asprou.com\/wp-content\/uploads\/2021\/01\/hoc-bong-hiu-2021-241x300.jpg 241w, https:\/\/asprou.com\/wp-content\/uploads\/2021\/01\/hoc-bong-hiu-2021-768x957.jpg 768w, https:\/\/asprou.com\/wp-content\/uploads\/2021\/01\/hoc-bong-hiu-2021.jpg 1000w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>\u0110\u1ed1i t\u01b0\u1ee3ng v\u00e0 \u0111i\u1ec1u ki\u1ec7n nh\u1eadn h\u1ecdc b\u1ed5ng xem chi ti\u1ebft<\/strong>&nbsp;<strong><a href=\"https:\/\/asprou.com\/tuyen-sinh\/chinh-sach-hoc-bong-2021-cua-hiu\/\">T\u1ea1i \u0110\u00e2y<\/a>.<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/asprou.com\/tuyen-sinh\/danh-muc-khoi-nganh-chuyen-nganh-dao-tao-dai-hoc-cua-hiu-nam-2021\/\">Danh m\u1ee5c kh\u1ed1i ng\u00e0nh, chuy\u00ean ng\u00e0nh \u0111\u00e0o t\u1ea1o \u0111\u1ea1i h\u1ecdc c\u1ee7a HIU n\u0103m 2021<\/a><\/strong><\/p>\n\n\n\n<p>Digital marketing l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c gi\u00fap doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u1ecdc s\u1ebd ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc \u1edf t\u01b0\u01a1ng lai. B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 h\u00f3a th\u00e2n th\u00e0nh &#8220;ph\u00f9 th\u1ee7y&#8221; ng\u00e0nh Digital marketing t\u1ea1i \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf H\u1ed3ng B\u00e0ng ch\u01b0a?<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<\/iframe>\n<\/div><\/figure>\n\n\n\n<h4><strong>Ph\u00f2ng Truy\u1ec1n Th\u00f4ng v\u00e0 Tuy\u1ec3n Sinh<\/strong><\/h4>\n\n\n\n<p><em>C\u01a1 s\u1edf 1:<\/em>&nbsp;215 \u0110i\u1ec7n Bi\u00ean Ph\u1ee7, P.15, Q. B\u00ecnh Th\u1ea1nh, TP.HCM<\/p>\n\n\n\n<p><em>C\u1edf s\u1edf 2:<\/em>\u00a0120 H\u00f2a B\u00ecnh, P. H\u00f2a Th\u1ea1nh, Q. T\u00e2n Ph\u00fa, TP.HCM<\/p>\n\n\n\n<p><em>\u0110i\u1ec7n tho\u1ea1i:<\/em>&nbsp;028.7308.3456&nbsp;<strong>Ext<\/strong>:&nbsp;3401&nbsp;\u2013 Hotline:&nbsp;0938 692015 \u2013 0964 239172<\/p>\n\n\n\n<p><em>Website:&nbsp;<\/em><a href=\"https:\/\/asprou.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/asprou.com\/<\/a>&nbsp;\u2013 Facebook:&nbsp;<a href=\"https:\/\/www.facebook.com\/asprou.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/asprou.com\/<\/a><\/p>\n\n\n\n<p><em>Email:<\/em>&nbsp;tuyensinh@asprou.com \u2013 admission@asprou.com<\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong>Loan L\u00ea <\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong><em>Ph\u00f2ng Tuy\u1ec3n sinh v\u00e0 Truy\u1ec1n th\u00f4ng<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0nh Digital Marketing \u2013 hay Marketing k\u1ef9 thu\u1eadt s\u1ed1, hi\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh hot nh\u1ea5t hi\u1ec7n nay. Nhu [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":32083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no"},"categories":[62,63],"tags":[183,620,1411,772],"yoast_head":"\n<title>Th\u00ec ra \u0111\u00e2y l\u00e0 l\u00fd do ng\u00e0nh Digital Marketing c\u1ee7a \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf H\u1ed3ng B\u00e0ng l\u1ea1i \u201chot r\u1ea7n r\u1ea7n\u201d trong n\u0103m qua - Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf H\u1ed3ng B\u00e0ng<\/title>\n<meta name=\"description\" content=\"V\u1eady ng\u00e0nh Digital Marketing l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a ng\u00e0nh n\u00e0y th\u1ebf n\u00e0o? 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