{"id":26867,"date":"2020-10-12T09:06:46","date_gmt":"2020-10-12T02:06:46","guid":{"rendered":"https:\/\/asprou.com\/?p=26867"},"modified":"2020-10-12T09:08:11","modified_gmt":"2020-10-12T02:08:11","slug":"cac-quy-tac-thiet-ke-ban-ke-hoach-goi-von-hieu-qua","status":"publish","type":"post","link":"https:\/\/asprou.com\/hiu-student-center\/kien-thuc-khoi-nghiep\/cac-quy-tac-thiet-ke-ban-ke-hoach-goi-von-hieu-qua\/","title":{"rendered":"C\u00e1c quy t\u1eafc thi\u1ebft k\u1ebf b\u1ea3n k\u1ebf ho\u1ea1ch g\u1ecdi v\u1ed1n hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n<p><strong>D\u00f9 kh\u00f4ng quan tr\u1ecdng b\u1eb1ng y\u1ebfu t\u1ed1 n\u1ed9i dung nh\u01b0ng startup n\u00ean \u0111\u1ea7u t\u01b0 cho vi\u1ec7c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3 cho b\u1ea3n k\u1ebf ho\u1ea1ch g\u1ecdi v\u1ed1n (pitch-deck).<\/strong><br>&#8220;Nh\u1eefng l\u01b0u \u00fd v\u1ec1 m\u1eb7t thi\u1ebft k\u1ebf pitch-deck&#8221; l\u00e0 n\u1ed9i dung \u0111\u00e0o t\u1ea1o cu\u1ed1i c\u00f9ng trong lo\u1ea1t video hu\u1ea5n luy\u1ec7n c\u1ee7a Startup Vi\u1ec7t 2020. Trong 30 ph\u00fat c\u1ee7a b\u00e0i h\u01b0\u1edbng d\u1eabn, \u00f4ng Nguy\u1ec5n Th\u00e0nh Ph\u01b0\u01a1ng &#8211; Gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o Raconteur ch\u1ec9 ra c\u00e1c quy t\u1eafc c\u01a1 b\u1ea3n trong thi\u1ebft k\u1ebf pitch-deck v\u00e0 l\u00e0m r\u00f5 c\u00e1c quy t\u1eafc \u0111\u00f3 th\u00f4ng qua ph\u00e2n t\u00edch v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 pitch-deck c\u1ee7a Uber.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/asprou.com\/wp-content\/uploads\/2020\/10\/startup2-1.jpg\" alt=\"\" class=\"wp-image-26872\" srcset=\"https:\/\/asprou.com\/wp-content\/uploads\/2020\/10\/startup2-1.jpg 800w, https:\/\/asprou.com\/wp-content\/uploads\/2020\/10\/startup2-1-300x188.jpg 300w, https:\/\/asprou.com\/wp-content\/uploads\/2020\/10\/startup2-1-768x480.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption><em>\u00d4ng Nguy\u1ec5n Th\u00e0nh Ph\u01b0\u01a1ng &#8211; Gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o Raconteur ch\u1ec9 ra c\u00e1c quy t\u1eafc v\u1ec1 h\u00ecnh \u1ea3nh. \u1ea2nh:&nbsp;Th\u00e0nh Hu\u1ebf.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>M\u1edf \u0111\u1ea7u b\u00e0i h\u01b0\u1edbng d\u1eabn, \u00f4ng Thanh Ph\u01b0\u01a1ng kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng ph\u1ea7n n\u1ed9i dung l\u00e0 quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ed9t b\u00e0i pitch-deck. Khi n\u1ed9i dung \u0111\u00e3 tinh g\u1ecdn v\u00e0 r\u00f5 r\u00e0ng, ph\u1ea7n thi\u1ebft k\u1ebf s\u1ebd h\u1ed7 tr\u1ee3 th\u00eam \u0111\u1ec3 n\u1ed5i b\u1eadt c\u00e1c th\u1ebf m\u1ea1nh c\u1ee7a startup. \u00d4ng Thanh Ph\u01b0\u01a1ng l\u01b0u \u00fd r\u1eb1ng \u0111\u1ec3 c\u00f3 m\u1ed9t pitch-deck hi\u1ec7u qu\u1ea3 v\u1ec1 n\u1ed9i dung l\u1eabn thi\u1ebft k\u1ebf, c\u00e1c startup ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 v\u1ec1 h\u00ecnh th\u1ee9c ti\u1ebfp c\u1eadn nh\u00e0 \u0111\u1ea7u t\u01b0. N\u1ebfu pitch-deck \u0111\u01b0\u1ee3c g\u1eedi qua email, ph\u1ea7n n\u1ed9i dung c\u1ea7n chi ti\u1ebft, r\u00f5 r\u00e0ng. N\u1ebfu tr\u00ecnh b\u00e0y pitch-deck tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0, c\u00e1c slide c\u1ea7n tinh g\u1ecdn, \u0111\u1ee7 \u00fd \u0111\u1ec3 nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eadp trung h\u01a1n v\u00e0o ph\u1ea7n tr\u00ecnh b\u00e0y c\u1ee7a startup. Sau khi \u0111\u00e3 x\u00e2y d\u1ef1ng xong ph\u1ea7n n\u1ed9i dung, c\u00e1c startup c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c quy t\u1eafc v\u1ec1 c\u00e1ch th\u1ec3 hi\u1ec7n, b\u1ed1 c\u1ee5c, n\u1ed9i dung, ki\u1ec3u ch\u1eef\u2026<br><br><strong>M\u1ed9t slide ch\u1ec9 n\u00ean th\u1ec3 hi\u1ec7n m\u1ed9t \u00fd t\u01b0\u1edfng<br><\/strong>Startup th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng th\u1ec3 hi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin s\u1ea3n ph\u1ea9m trong m\u1ed9t slide tr\u00ecnh b\u00e0y. \u00d4ng Nguy\u1ec5n Thanh Ph\u01b0\u01a1ng cho bi\u1ebft \u0111i\u1ec1u n\u00e0y v\u1eeba kh\u00f4ng c\u00f3 l\u1ee3i trong vi\u1ec7c ti\u1ebfp nh\u1eadn th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi xem v\u1eeba kh\u00f4ng h\u1ee3p th\u1ea9m m\u1ef9. V\u00ec v\u1eady, quy t\u1eafc n\u00ean \u00e1p d\u1ee5ng l\u00e0 m\u1ed9t slide ch\u1ec9 n\u00ean th\u1ec3 hi\u1ec7n m\u1ed9t \u00fd t\u01b0\u1edfng. \u0110\u1ea1i di\u1ec7n Raconteur n\u00eau v\u00ed d\u1ee5 m\u1ed9t slide c\u1ee7a doanh nghi\u1ec7p Simplicity li\u1ec7t k\u00ea \u0111\u01b0a ra ba con s\u1ed1 \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng cho nh\u00e0 \u0111\u1ea7u t\u01b0.<br>T\u01b0\u01a1ng t\u1ef1, \u00f4ng Ph\u01b0\u01a1ng g\u1ee3i \u00fd r\u1eb1ng startup n\u00ean t\u00e1ch c\u00e1c bi\u1ec3u \u0111\u1ed3 th\u00e0nh c\u00e1c slide ri\u00eang, t\u1ed1i \u01b0u l\u00e0 m\u1ed7i bi\u1ec3u \u0111\u1ed3 m\u1ed9t slide \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 th\u00f4ng tin cao nh\u1ea5t. \u0110\u1ed3ng th\u1eddi, khung slide ph\u1ed5 bi\u1ebfn hi\u1ec7n nay l\u00e0 16:9 n\u00ean startup c\u00f3 th\u1ec3 \u0111\u1ecbnh d\u1ea1ng b\u00e0i thuy\u1ebft tr\u00ecnh theo khung n\u00e0y \u0111\u1ec3 h\u00ecnh \u1ea3nh ph\u00f9 h\u1ee3p khi tr\u00ecnh chi\u1ebfu.<br><br><strong>B\u1ed1 c\u1ee5c \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi n\u1ed9i dung t\u1eebng trang<br><\/strong>Theo \u00f4ng Ph\u01b0\u01a1ng, c\u00f3 nhi\u1ec1u m\u1eabu b\u1ed1 c\u1ee5c tr\u00ecnh b\u00e0y slide \u0111\u1ec3 startup l\u1ef1a ch\u1ecdn v\u00e0 startup n\u00ean c\u0103n c\u1ee9 v\u00e0o n\u1ed9i dung \u0111\u1ec3 ch\u1ecdn b\u1ed1 c\u1ee5c ph\u00f9 h\u1ee3p. \u0110\u1ec3 c\u00e1c c\u00f4ng ty c\u1ee7a top 50 Startup Vi\u1ec7t 2020 d\u1ec5 h\u00ecnh dung v\u1ec1 \u0111i\u1ec1u n\u00e0y, \u00f4ng Ph\u01b0\u01a1ng n\u00eau v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch Airbnb ch\u1ecdn ba h\u00ecnh tr\u00f2n n\u1ed5i b\u1eadt \u0111\u1ec3 minh h\u1ecda cho ba gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong m\u1ed9t slide.<br><br><strong>M\u00e0u s\u1eafc l\u00e0 m\u1ed9t \u0111i\u1ec3m ch\u1ea1m th\u01b0\u01a1ng hi\u1ec7u<br><\/strong>\u0110\u1ea1i di\u1ec7n Raconteur cho r\u1eb1ng m\u00e0u s\u1eafc c\u00f3 vai tr\u00f2 quan tr\u1ecdng v\u00e0 t\u1ea1o n\u00ean &#8220;\u0111i\u1ec3m ch\u1ea1m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u&#8221; trong m\u1eaft nh\u00e0 \u0111\u1ea7u t\u01b0. S\u1ef1 \u0111\u1ed3ng b\u1ed9 v\u1ec1 m\u00e0u s\u1eafc trong c\u00e1c silde v\u1eeba th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p v\u1eeba gi\u00fap nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u1eadn di\u1ec7n, ghi nh\u1edb m\u00f4 h\u00ecnh kinh doanh c\u1ee7a c\u00e1c startup.<br>\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean c\u00e1c startup c\u1ea7n l\u00e0m l\u00e0 ch\u1ecdn b\u1ea3ng m\u00e0u xuy\u00ean su\u1ed1t cho b\u00e0i pitch &#8211; deck. \u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty ch\u01b0a c\u00f3 b\u1ea3ng m\u00e0u ri\u00eang cho th\u01b0\u01a1ng hi\u1ec7u, \u00f4ng Ph\u01b0\u01a1ng g\u1ee3i \u00fd c\u00e1c c\u00f4ng ty v\u00e0o trang mycolor.space nh\u00fang m\u00e3 m\u00e0u c\u1ee7a logo \u0111\u1ec3 l\u1ef1a ch\u1ecdn b\u1ea3ng m\u00e0u. M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 t\u00ecm ra b\u1ea3ng m\u00e0u l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u1ed1i m\u00e0u t\u01b0\u01a1ng ph\u1ea3n, t\u1ee9c tr\u1ed9n m\u00e0u \u0111en v\u00e0 tr\u1eafng k\u1ebft h\u1ee3p m\u00e0u logo c\u00f9ng m\u00e0u s\u1eafc c\u1ee7a t\u01b0\u01a1ng ph\u1ea3n c\u1ee7a logo.<br>Theo \u00f4ng Ph\u01b0\u01a1ng, khi s\u1eed d\u1ee5ng m\u00e0u n\u1ec1n t\u1ed1i th\u00ec kh\u00f4ng n\u00ean c\u00f3 nhi\u1ec1u ch\u1eef v\u00e0 khi c\u00f3 nhi\u1ec1u th\u00f4ng tin th\u00ec n\u00ean s\u1eed d\u1ee5ng m\u00e0u n\u1ec1n s\u00e1ng.<br>Ch\u1ec9 n\u00ean s\u1eed d\u1ee5ng hai ph\u00f4ng ch\u1eef trong m\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/asprou.com\/wp-content\/uploads\/2020\/10\/startup.jpg\" alt=\"\" class=\"wp-image-26873\" srcset=\"https:\/\/asprou.com\/wp-content\/uploads\/2020\/10\/startup.jpg 800w, https:\/\/asprou.com\/wp-content\/uploads\/2020\/10\/startup-300x188.jpg 300w, https:\/\/asprou.com\/wp-content\/uploads\/2020\/10\/startup-768x480.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption><em>Startup n\u00ean c\u0103n c\u1ee9 v\u00e0o n\u1ed9i dung \u0111\u1ec3 ch\u1ecdn b\u1ed1 c\u1ee5c ph\u00f9 h\u1ee3p. \u1ea2nh:&nbsp;Th\u00e0nh Hu\u1ebf.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Nhi\u1ec1u startup th\u01b0\u1eddng c\u00f3 th\u00f3i quen s\u1eed d\u1ee5ng nhi\u1ec1u ph\u00f4ng ch\u1eef \u0111\u1ec3 nh\u1ea5n m\u1ea1nh n\u1ed9i dung c\u1ee7a b\u00e0i pitch &#8211; deck. Chuy\u00ean gia thi\u1ebft k\u1ebf cho r\u1eb1ng ch\u1ec9 n\u00ean s\u1eed d\u1ee5ng t\u1ed1i \u0111a hai ph\u00f4ng ch\u1eef trong m\u1ed9t b\u00e0i tr\u00ecnh b\u00e0y \u0111\u1ec3 tr\u00e1nh r\u1ed1i m\u1eaft. N\u1ebfu mu\u1ed1n l\u00e0m n\u1ed5i b\u1eadt n\u1ed9i dung n\u00e0o \u0111\u00f3, c\u00e1c startup c\u00f3 th\u1ec3 t\u00f4 \u0111\u1eadm, thay \u0111\u1ed5i c\u1ee1 ch\u1eef ch\u1ee9 kh\u00f4ng n\u00ean \u0111\u1ed5i sang ph\u00f4ng ch\u1eef kh\u00e1c.<br><br><strong>M\u1ed9t b\u1ee9c \u1ea3nh \u0111\u00e1ng gi\u00e1 h\u00e0ng ngh\u00ecn t\u1eeb<br><\/strong>L\u1ef1a ch\u1ecdn h\u00ecnh \u1ea3nh \u1ea5n t\u01b0\u1ee3ng, ch\u00ednh x\u00e1c l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a b\u00e0i tr\u00ecnh b\u00e0y, ch\u1ecdn m\u1ed9t h\u00ecnh \u1ea3nh xu\u1ea5t s\u1eafc t\u01b0\u01a1ng \u0111\u01b0\u01a1ng h\u00e0ng ngh\u00ecn t\u1eeb ng\u1eef m\u00f4 t\u1ea3. \u0110\u1ed3ng th\u1eddi, khi th\u00eam ch\u1eef v\u00e0o h\u00ecnh \u1ea3nh, startup n\u00ean l\u01b0u \u00fd \u0111\u1ed9 \u0111\u1eadm nh\u1ea1t c\u1ee7a ch\u1eef \u0111\u1ec3 ng\u01b0\u1eddi xem d\u1ec5 \u0111\u1ecdc v\u00e0 v\u1ecb tr\u00ed \u0111\u1eb7t ch\u1eef trong \u1ea3nh c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n k\u1ef9.<br>M\u1ed9t s\u1ed1 c\u00e1c startup khi gi\u1edbi thi\u1ec7u h\u00ecnh \u1ea3nh \u0111\u1ed9i ng\u0169 th\u01b0\u1eddng ch\u1ecdn nh\u1eefng h\u00ecnh \u1ea3nh ri\u00eang bi\u1ec7t c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n trong c\u00e1c ho\u00e0n c\u1ea3nh kh\u00e1c nhau t\u1ea1o c\u1ea3m gi\u00e1c thi\u1ebfu li\u00ean k\u1ebft. V\u00ec v\u1eady, \u00f4ng Thanh Ph\u01b0\u01a1ng khuy\u00ean startup ch\u1ecdn h\u00ecnh \u1ea3nh c\u00e1c \u0111\u1ed3ng s\u1ef1 trong m\u1ed9t ho\u1ea1t \u0111\u1ed9ng, trong c\u00f9ng m\u1ed9t kh\u00f4ng gian. V\u1ec1 h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m, c\u00e1c startup n\u00ean ch\u1ecdn c\u00e1c h\u00ecnh \u1ea3nh m\u1edbi nh\u1ea5t, tr\u00e1nh vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh c\u0169.<br>Sau khi gi\u1edbi thi\u1ec7u c\u00e1c quy t\u1eafc thi\u1ebft k\u1ebf chung, \u00f4ng Thanh Ph\u01b0\u01a1ng l\u1ea5y v\u00ed d\u1ee5 v\u1ec1 pitch-deck c\u1ee7a Uber v\u00e0 so s\u00e1nh \u0111i\u1ec3m kh\u00e1c bi\u1ec7t trong thi\u1ebft k\u1ebf pitch-deck c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u1edf th\u1eddi \u0111i\u1ec3m 2008 v\u00e0 hi\u1ec7n nay. T\u1eeb nh\u1eefng so s\u00e1nh n\u00e0y, c\u00e1c startup Vi\u1ec7t d\u1ec5 d\u00e0ng r\u00fat ra quy t\u1eafc thi\u1ebft k\u1ebf v\u00e0 ho\u00e0n thi\u1ec7n pitch-deck \u0111\u1ec3 thuy\u1ebft tr\u00ecnh trong Startup Vi\u1ec7t 2020.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong>Theo Vnexpress<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00f9 kh\u00f4ng quan tr\u1ecdng b\u1eb1ng y\u1ebfu t\u1ed1 n\u1ed9i dung nh\u01b0ng startup n\u00ean \u0111\u1ea7u t\u01b0 cho vi\u1ec7c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u0103ng [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":26870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":""},"categories":[449],"tags":[688,397,500,645,686],"yoast_head":"\n<title>C\u00e1c quy t\u1eafc thi\u1ebft k\u1ebf b\u1ea3n k\u1ebf ho\u1ea1ch g\u1ecdi v\u1ed1n hi\u1ec7u qu\u1ea3 - Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf H\u1ed3ng B\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asprou.com\/hiu-student-center\/kien-thuc-khoi-nghiep\/cac-quy-tac-thiet-ke-ban-ke-hoach-goi-von-hieu-qua\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1c quy t\u1eafc thi\u1ebft k\u1ebf b\u1ea3n k\u1ebf ho\u1ea1ch g\u1ecdi v\u1ed1n hi\u1ec7u qu\u1ea3 - 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