{"id":24590,"date":"2020-08-26T09:58:30","date_gmt":"2020-08-26T02:58:30","guid":{"rendered":"https:\/\/asprou.com\/?p=24590"},"modified":"2021-01-06T09:33:54","modified_gmt":"2021-01-06T02:33:54","slug":"chien-luoc-dai-duong-xanh-thoi-dich-benh","status":"publish","type":"post","link":"https:\/\/asprou.com\/hiu-student-center\/kien-thuc-khoi-nghiep\/chien-luoc-dai-duong-xanh-thoi-dich-benh\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng xanh th\u1eddi d\u1ecbch b\u1ec7nh"},"content":{"rendered":"\n
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C\u00f3 m\u1ed9t c\u00e2u h\u1ecfi kh\u00e1 ph\u1ed5 bi\u1ebfn trong gi\u1edbi startup hay doanh nh\u00e2n n\u00f3i chung hi\u1ec7n nay: C\u00f3 n\u00ean m\u1edf business m\u1edbi trong th\u1eddi bu\u1ed5i kinh t\u1ebf v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n nh\u01b0 hi\u1ec7n nay ? C\u00e2u tr\u1ea3 l\u1eddi xu\u1ea5t hi\u1ec7n ngay trong \u0111\u1ea7u l\u00e0 kh\u00f4ng n\u00ean, v\u00ec b\u00ecnh th\u01b0\u1eddng m\u1edf business l\u00e0 \u0111\u00e3 \u0111\u1ee7 r\u1ee7i ro r\u1ed3i, b\u00e2y gi\u1edd kinh t\u1ebf kh\u00f3 kh\u0103n nh\u01b0 v\u1eady th\u00ec r\u1ee7i ro g\u1ea5p b\u1ed9i ! <\/p>\n\n\n\n
\u0110\u00f3 l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi nhanh theo ph\u1ea3n x\u1ea1 b\u00ecnh th\u01b0\u1eddng, c\u00f2n c\u00e2u tr\u1ea3 l\u1eddi c\u00f3 t\u00ednh to\u00e1n s\u00e2u h\u01a1n m\u1ed9t ch\u00fat s\u1ebd l\u00e0 c\u00f2n tu\u1ef3, v\u00ec n\u1ebfu c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c m\u1ed9t nhu c\u1ea7u r\u00f5 r\u00e0ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u00ec t\u1ea1i sao kh\u00f4ng ? R\u1ee7i ro th\u1eadt s\u1ef1 \u1edf \u0111\u00e2y ph\u1ea3i \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 \u0111i m\u1edf m\u1ed9t business m\u1edbi v\u00e0o \u0111\u00fang m\u1ed9t l\u0129nh v\u1ef1c m\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o ho\u00e0 hay \u0111ang \u0111i xu\u1ed1ng, ch\u1eb3ng kh\u00e1c n\u00e0o l\u00e1i xe m\u00e0 \u0111\u00e2m \u0111\u1ea7u v\u00e0o m\u1ea5y con \u0111\u01b0\u1eddng \u0111ang k\u1eb9t xe k\u00edn m\u00edt.<\/p>\n\n\n\n
T\u00e1c gi\u1ea3 Chan Kim v\u00e0 Renee Mauborgne c\u1ee7a cu\u1ed1n s\u00e1ch best seller Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ea1i D\u01b0\u01a1ng Xanh (Blue Ocean Strategy) g\u1ecdi m\u1ea5y con \u0111\u01b0\u1eddng k\u1eb9t xe \u0111\u00f3 l\u00e0 \u201c\u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf\u201d \u2013 m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh \u0111\u1ea7y m\u00e1u! N\u00f3i c\u00e1ch kh\u00e1c, m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf d\u00f9 c\u00f3 thu\u1eadn l\u1ee3i \u0111\u1ebfn c\u1ee1 n\u00e0o \u0111i n\u1eefa m\u00e0 m\u1edf new business ngay v\u00e0o trong t\u00e2m b\u00e3o th\u00ec ch\u1ec9 c\u00f3 t\u1eeb ch\u1ebft \u0111\u1ebfn b\u1ecb th\u01b0\u01a1ng.N\u00ean theo hai t\u00e1c gi\u1ea3 n\u00e0y, c\u00e1c business m\u1edbi n\u00ean t\u00ecm c\u00e1ch \u0111i v\u00e0o c\u00e1c \u201c\u0111\u1ea1i d\u01b0\u01a1ng xanh\u201d v\u1edbi \u00edt ho\u1eb7c ch\u01b0a c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng l\u1ea1i r\u1ea5t l\u1edbn. <\/p>\n\n\n\n
\u0110\u00fang ra ch\u00ednh c\u00e1c business m\u1edbi n\u00e0y s\u1ebd l\u00e0 ng\u01b0\u1eddi khai m\u1edf, \u0111\u00e1nh th\u1ee9c v\u00e0 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u \u0111ang ti\u1ec1m t\u00e0ng trong th\u1ecb tr\u01b0\u1eddng. V\u00e0 m\u1ed9t khi nh\u1eefng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u00e0 \u0111\u01b0\u1ee3c \u201cg\u00e3i \u0111\u00fang ch\u1ed7 ng\u1ee9a\u201d th\u00ec th\u1eddi \u0111i\u1ec3m n\u00e0o, b\u1ed1i c\u1ea3nh kinh t\u1ebf n\u00e0o kh\u00f4ng c\u00f2n quan tr\u1ecdng n\u1eefa.V\u00ed d\u1ee5 nh\u01b0 ngay l\u00fac n\u00e0y (th\u1eddi d\u1ecbch b\u1ec7nh) m\u00e0 \u0111i kh\u1edfi nghi\u1ec7p hay m\u1edf th\u00eam business trong c\u00e1c l\u0129nh v\u1ef1c, ng\u00e0nh ngh\u1ec1 li\u00ean quan hay ph\u1ea3i d\u1ef1a v\u00e0o du kh\u00e1ch qu\u1ed1c t\u1ebf th\u00ec v\u00f4 c\u00f9ng r\u1ee7i ro. <\/p>\n\n\n\n
V\u00ec vi\u1ec7c \u0111i \u0111\u1ee9ng qua l\u1ea1i gi\u1eefa c\u00e1c bi\u00ean gi\u1edbi kh\u00f4ng bi\u1ebft bao gi\u1edd m\u1edbi \u0111\u01b0\u1ee3c khai th\u00f4ng tr\u1edf l\u1ea1i ho\u00e0n to\u00e0n, ch\u01b0a k\u1ec3 t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f2n ti\u1ebfp t\u1ee5c ch\u1ecbu \u1ea3nh h\u01b0\u1edfng m\u1ed9t th\u1eddi gian d\u00e0i sau \u0111\u00f3 . Nh\u01b0ng c\u0169ng ch\u00ednh nh\u1eefng r\u00e0o c\u1ea3n, kh\u00f3 kh\u0103n, thay \u0111\u1ed5i trong v\u00e0 sau d\u1ecbch c\u00fam m\u00e0 h\u00e0ng lo\u1ea1t c\u01a1 h\u1ed9i m\u1edbi l\u1ea1i m\u1edf ra, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c \u201c\u0111\u1ea1i d\u01b0\u01a1ng xanh\u201d h\u00ecnh th\u00e0nh. Ph\u00e1t hi\u1ec7n ra c\u00e1c nhu c\u1ea7u m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng s\u1ebd l\u00e0 chi\u1ebfc ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng b\u1eb1ng v\u00e0ng cho c\u00e1c doanh nghi\u1ec7p. V\u1eady nhu c\u1ea7u m\u1edbi \u0111\u00f3 l\u00e0 g\u00ec, n\u1eb1m \u1edf l\u0129nh v\u1ef1c n\u00e0o ? <\/p>\n\n\n\n
M\u1ed7i n\u01b0\u1edbc, m\u1ed7i th\u00e0nh ph\u1ed1, m\u1ed7i th\u1ecb tr\u01b0\u1eddng c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c nhau n\u00ean th\u00e0nh c\u00f4ng s\u1ebd tu\u1ef3 v\u00e0o \u0111\u1ed9 nh\u1ea1y b\u00e9n v\u00e0 ph\u01b0\u01a1ng th\u1ee9c tri\u1ec3n khai c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. Nhi\u1ec1u chuy\u00ean gia qu\u1ed1c t\u1ebf th\u00ec cho r\u1eb1ng c\u00e1c l\u0129nh v\u1ef1c kinh doanh li\u00ean quan \u0111\u1ebfn gi\u00e1o d\u1ee5c d\u00e0nh cho tr\u1ebb em (children education), l\u00e0m vi\u1ec7c t\u1ea1i nh\u00e0 (work from home), qu\u1ea3n tr\u1ecb chu\u1ed7i cung \u1ee9ng (managing supply chains), th\u1eadm ch\u00ed c\u00e1c d\u1ecbch v\u1ee5 h\u1edbt t\u00f3c, kh\u00e1m b\u1ec7nh, gi\u1ea3i tr\u00ed trong \u0111i\u1ec1u ki\u1ec7n m\u1edbi s\u1ebd l\u00ean ng\u00f4i \u2013 n\u1ebfu c\u00e1c nh\u00e0 kinh doanh bi\u1ebft \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o, h\u1ee3p th\u1eddi. T\u00f3m l\u1ea1i, trong th\u1eddi bu\u1ed5i kinh t\u1ebf kh\u00f3 kh\u0103n \u0111\u1ea7y th\u1eed th\u00e1ch nh\u01b0 hi\u1ec7n nay kh\u00f4ng h\u1eb3n l\u00e0 m\u1ecdi \u00fd t\u01b0\u1edfng startup hay m\u1edf th\u00eam business m\u1edbi \u0111\u1ec1u kh\u00f3 kh\u0103n, thui ch\u1ed9t. <\/p>\n\n\n\n
M\u00e0 ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu c\u00e1c doanh nghi\u1ec7p bi\u1ebft t\u00ecm ra c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng ph\u00e1t sinh trong b\u1ed1i c\u1ea3nh nh\u01b0 v\u1eady, th\u00ec kh\u00f3 kh\u0103n s\u1ebd tr\u1edf th\u00e0nh c\u01a1 h\u1ed9i. H\u01a1n n\u1eefa, \u0111\u00e2y l\u00e0 l\u00fac c\u1ea1nh tranh \u00edt nh\u1ea5t, nhi\u1ec1u c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c nh\u1ea5t, gi\u00e1 thu\u00ea m\u1eb7t b\u1eb1ng r\u1ebb nh\u1ea5t, nh\u00e2n c\u00f4ng tr\u00e0n \u0111\u1ea7y nh\u1ea5t, v\u00e0 quan tr\u1ecdng nh\u1ea5t: r\u1ea5t nhi\u1ec1u nhu c\u1ea7u m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u1ea1i \u0111ang ph\u00e1t sinh, n\u00e0y n\u1edf trong th\u1eddi gian n\u00e0y. Suy cho c\u00f9ng \u0111\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p, nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1eabn lu\u00f4n l\u00e0 c\u00e1i g\u1ed1c c\u1ee7a m\u1ecdi l\u00fd do \u0111\u1ec3 xu\u1ea5t hi\u1ec7n v\u00e0 t\u1ed3n t\u1ea1i.<\/p>\n\n\n\n
T\u00e1c gi\u1ea3: L\u00fd Qu\u00ed Trung<\/p>\n","protected":false},"excerpt":{"rendered":"
C\u00f3 m\u1ed9t c\u00e2u h\u1ecfi kh\u00e1 ph\u1ed5 bi\u1ebfn trong gi\u1edbi startup hay doanh nh\u00e2n n\u00f3i chung hi\u1ec7n nay: C\u00f3 n\u00ean m\u1edf […]<\/p>\n","protected":false},"author":50,"featured_media":24593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":""},"categories":[449],"tags":[623,624,554,534,501,528],"yoast_head":"\n