{"id":37993,"date":"2021-05-13T15:01:33","date_gmt":"2021-05-13T08:01:33","guid":{"rendered":"https:\/\/asprou.com\/?page_id=37993"},"modified":"2023-08-04T11:29:26","modified_gmt":"2023-08-04T04:29:26","slug":"bo-mon-quan-he-cong-chung","status":"publish","type":"page","link":"https:\/\/asprou.com\/gioi-thieu\/cac-don-vi\/khoa\/khoa-khoa-hoc-xa-hoi\/bo-mon-quan-he-cong-chung\/","title":{"rendered":"Ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang"},"content":{"rendered":"
Quan h\u1ec7 c\u00f4ng ch\u00fang (Public Relations) c\u0169ng l\u00e0 m\u1ed9t ng\u00e0nh h\u1ecdc c\u00f2n non tr\u1ebb \u1edf Vi\u1ec7t Nam. Ng\u00e0nh h\u1ecdc \u0111\u00e0o t\u1ea1o ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cao tham gia v\u00e0o c\u00e1c c\u00f4ng vi\u1ec7c truy\u1ec1n th\u00f4ng, \u0111\u1ed1i ngo\u1ea1i, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p, c\u1ee7a c\u01a1 quan, t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1 nh\u00e2n. Kh\u00e1c v\u1edbi Marketing hay qu\u1ea3ng c\u00e1o, b\u1ed9 ph\u1eadn PR c\u00f3 tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh doanh nghi\u1ec7p tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau gi\u00fap thu \u0111\u01b0\u1ee3c thi\u1ec7n c\u1ea3m v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c t\u1eeb c\u00e1c nh\u00f3m c\u00f4ng ch\u00fang, t\u1eeb \u0111\u00f3 l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u1eabn doanh s\u1ed1 c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n
Ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang t\u1ea1i HIU \u0111\u00e0o t\u1ea1o 2 chuy\u00ean ng\u00e0nh:<\/strong><\/p>\n Chuy\u00ean ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang: \u0110\u00e0o t\u1ea1o chuy\u00ean vi\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng, duy tr\u00ec, ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh v\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c c\u01a1 quan, t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p\u2026 v\u1edbi c\u00e1c nh\u00f3m c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/p>\n Chuy\u00ean ng\u00e0nh Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u: \u0110\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 chuy\u00ean x\u00e2y d\u1ef1ng, t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c doanh nghi\u1ec7p nh\u1eb1m ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng.<\/p>\n <\/p>\n \n<\/div><\/div><\/div> V\u00ec sao n\u00ean h\u1ecdc Quan h\u1ec7 C\u00f4ng ch\u00fang t\u1ea1i HIU<\/strong><\/p>\n Kho\u1ea3ng 30% th\u1eddi l\u01b0\u1ee3ng c\u00e1c m\u00f4n h\u1ecdc d\u00e0nh cho ho\u1ea1t \u0111\u1ed9ng th\u1ef1c h\u00e0nh k\u1ef9 n\u0103ng giao ti\u1ebfp, x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng trong ho\u1ea1t \u0111\u1ed9ng thi\u1ebft l\u1eadp quan h\u1ec7 b\u00ecnh \u0111\u1eb3ng v\u00e0 c\u00f9ng c\u00f3 l\u1ee3i gi\u0169a c\u00e1c \u0111\u1ed1i t\u00e1c.<\/p>\n Tr\u01b0\u1eddng \u0110HQT H\u1ed3ng B\u00e0ng c\u00f3 m\u1ed1i quan h\u1ec7 doanh nghi\u1ec7p r\u1ed9ng r\u00e3i. Hai n\u0103m cu\u1ed1i, c\u00e1c sinh vi\u00ean ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u01b0\u1ee3c th\u1ef1c t\u1eadp, ki\u1ebfn t\u1eadp t\u1ea1i c\u00e1c c\u01a1 quan, t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p c\u00f3 li\u00ean quan v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p nh\u1eb1m n\u00e2ng cao kh\u1ea3 n\u0103ng x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng, k\u1ef9 n\u0103ng giao ti\u1ebfp, ra quy\u1ebft \u0111\u1ecbnh\u2026<\/p>\n Ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang h\u1ecdc c\u00f3 \u0111\u1ed9i ng\u0169 c\u01a1 h\u1eefu c\u1ee7a ng\u00e0nh g\u1ed3m c\u00e1c gi\u1ea3ng vi\u00ean c\u00f3 h\u1ecdc v\u1ecb t\u1eeb th\u1ea1c s\u0129 tr\u1edf l\u00ean, ch\u01b0a k\u1ec3 \u0111\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean c\u1ee7a c\u00e1c ng\u00e0nh Truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n, Quan h\u1ec7 qu\u1ed1c t\u1ebf tham gia gi\u1ea3ng d\u1ea1y.<\/p>\n C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p<\/strong><\/p>\n V\u1edbi nhu c\u1ea7u nh\u00e2n l\u1ef1c chuy\u00ean ng\u00e0nh Quan h\u1ec7 C\u00f4ng Ch\u00fang \u0111ang r\u1ea5t cao, c\u1eed nh\u00e2n Quan h\u1ec7 c\u00f4ng ch\u00fang sau khi t\u1ed1t nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c v\u1edbi thu nh\u1eadp cao \u1edf c\u00e1c v\u1ecb tr\u00ed sau \u0111\u00e2y:<\/p>\n Chuy\u00ean vi\u00ean quan h\u1ec7 c\u00f4ng ch\u00fang, chuy\u00ean vi\u00ean ph\u00e2n t\u00edch v\u00e0 t\u01b0 v\u1ea5n quan h\u1ec7 c\u00f4ng ch\u00fang t\u1ea1i c\u00e1c c\u01a1 quan, doanh nghi\u1ec7p, c\u00e1c t\u1ed5 ch\u1ee9c qu\u1ed1c t\u1ebf, t\u1ed5 ch\u1ee9c x\u00e3 h\u1ed9i, t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7.<\/p>\n Ph\u1ee5 tr\u00e1ch quan h\u1ec7 b\u00e1o ch\u00ed, quan h\u1ec7 c\u1ed9ng \u0111\u1ed3ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, t\u1ed5 ch\u1ee9c truy\u1ec1n th\u00f4ng \u0111\u1ed1i n\u1ed9i v\u00e0 \u0111\u1ed1i ngo\u1ea1i.<\/p>\n X\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng trong kinh doanh, ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u\u2026<\/p>\n C\u1eed nh\u00e2n ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 h\u1ecdc b\u1eadc sau \u0111\u1ea1i h\u1ecdc c\u00e1c chuy\u00ean ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang, B\u00e1o ch\u00ed h\u1ecdc, Qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng\u2026v\u00e0 sau \u0111\u00f3 tham gia gi\u1ea3ng d\u1ea1y, nghi\u00ean c\u1ee9u v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang, truy\u1ec1n th\u00f4ng t\u1ea1i c\u00e1c c\u01a1 s\u1edf gi\u00e1o d\u1ee5c \u0111\u1ea1i h\u1ecdc, c\u00e1c c\u01a1 s\u1edf nghi\u00ean c\u1ee9u.<\/p>\n \n<\/div><\/div><\/div><\/div> \n<\/div>\n C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc c\u1ee7a ch\u00fang t\u00f4i s\u1edf h\u1eefu nhi\u1ec1u \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i \u0111\u1ec3 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c n\u1ec1n gi\u00e1o d\u1ee5c t\u1ed1t nh\u1ea5t. B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c h\u1ecdc t\u1eadp v\u1edbi c\u01a1 s\u1edf v\u1eadt ch\u1ea5t t\u00e2n ti\u1ebfn nh\u1ea5t c\u00f9ng c\u00e1c gi\u1ea3ng vi\u00ean gi\u00e0u kinh nghi\u1ec7m. B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c m\u1edf mang ki\u1ebfn th\u1ee9c th\u00f4ng qua ph\u01b0\u01a1ng ph\u00e1p h\u1ecdc d\u1ef1a tr\u00ean d\u1ef1 \u00e1n k\u1ebft h\u1ee3p gi\u1eefa l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c h\u00e0nh. B\u1ea1n c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng nhi\u1ec1u l\u1ee3i \u00edch t\u1eeb c\u00e1c m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd c\u1ee7a b\u1ed9 m\u00f4n v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf. Ngo\u00e0i ra, ch\u01b0\u01a1ng tr\u00ecnh th\u1ef1c t\u1eadp s\u1ebd l\u00e0 c\u01a1 h\u1ed9i gi\u00fap b\u1ea1n s\u1eb5n s\u00e0ng gia nh\u1eadp m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf ngay khi ra tr\u01b0\u1eddng.<\/p>\n \n<\/div><\/div><\/div><\/div> Ban T\u01b0 v\u1ea5n h\u1ecdc t\u1eadp c\u1ee7a ng\u00e0nh Quan h\u1ec7 C\u00f4ng ch\u00fang l\u00e0 nh\u1eefng Gi\u1ea3ng vi\u00ean c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m v\u00e0 nhi\u1ec7t huy\u1ebft v\u1edbi c\u00f4ng vi\u1ec7c gi\u1ea3ng d\u1ea1y. Gi\u1ea3ng vi\u00ean s\u1ebd t\u01b0 v\u1ea5n h\u1ecdc t\u1eadp, \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p v\u00e0 c\u00e1c b\u01b0\u1edbc h\u1ecdc t\u1eadp th\u1eadt t\u1ed1t cho sinh vi\u00ean ng\u00e0y c\u00e0ng ti\u1ebfn b\u1ed9. H\u00e3y c\u00f9ng g\u1eb7p g\u1ee1 Ban T\u01b0 v\u1ea5n h\u1ecdc t\u1eadp.<\/p>\n \n<\/div> G\u1eb7p g\u1ee1 \u0110\u1ed9i ng\u0169 Gi\u1ea3ng vi\u00ean c\u1ee7a ng\u00e0nh Quan h\u1ec7 C\u00f4ng ch\u00fang<\/p>\n \n<\/div> \n<\/div><\/div><\/div> M\u00e3 ng\u00e0nh:\u00a0<\/strong>7320108\u00a0<\/strong>\u2013\u00a0<\/strong>Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 ng\u00e0nh thu\u1ed9c l\u0129nh v\u1ef1c khoa h\u1ecdc x\u00e3 h\u1ed9i, nh\u1eb1m ph\u00e2n t\u00edch nh\u1eefng xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n, d\u1ef1 \u0111o\u00e1n k\u1ebft qu\u1ea3, t\u01b0 v\u1ea5n, h\u01b0\u1edbng d\u1eabn, tham m\u01b0u cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a t\u1ed5 ch\u1ee9c, c\u01a1 quan, doanh nghi\u1ec7p v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho quy\u1ec1n l\u1ee3i c\u1ee7a t\u1ed5 ch\u1ee9c, x\u00e3 h\u1ed9i.<\/p>\n <\/i>Ch\u01b0\u01a1ng tr\u00ecnh ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang c\u00f3 m\u1ee5c ti\u00eau \u0111\u00e0o t\u1ea1o nh\u1eefng c\u1eed nh\u00e2n c\u00f3 ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng, th\u00e1i \u0111\u1ed9 chuy\u00ean nghi\u1ec7p, ph\u00f9 h\u1ee3p \u0111\u1ec3 x\u00e2y d\u1ef1ng, duy tr\u00ec, ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh v\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c c\u01a1 quan, t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p\u2026 v\u1edbi c\u00e1c nh\u00f3m c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau; c\u00f3 kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y, t\u00e1c nghi\u1ec7p t\u1ea1i c\u00e1c doanh nghi\u1ec7p, c\u01a1 s\u1edf gi\u00e1o d\u1ee5c, nghi\u00ean c\u1ee9u\u2026<\/p>\n Ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u00e0o t\u1ea1o 2 chuy\u00ean ng\u00e0nh: <\/i>Chuy\u00ean ng\u00e0nh Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u: \u0110\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 chuy\u00ean x\u00e2y d\u1ef1ng, t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c doanh nghi\u1ec7p nh\u1eb1m ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng.<\/p>\n<\/div>\n<\/div>\n \n<\/div><\/div><\/div><\/div><\/div><\/div>\u0110\u1ecbnh h\u01b0\u1edbng T\u01b0\u01a1ng lai<\/h3>\n
TS. \u0110\u1ed7 Xu\u00e2n Bi\u00ean<\/a><\/h4><\/div> <\/div><\/div>
ThS. Phan \u0110\u1ed7 Th\u00f9y Dung<\/a><\/h4><\/div> <\/div><\/div><\/div><\/div><\/div>
\n\n
\n STT<\/td>\n H\u1ecc V\u00c0 T\u00caN<\/td>\n CH\u1ee8C V\u1ee4<\/td>\n<\/tr>\n \n 1<\/td>\n ThS. Nguy\u1ec5n V\u0103n San<\/td>\n Ph\u00f3 Tr\u01b0\u1edfng ph\u1ee5 tr\u00e1ch B\u1ed9 m\u00f4n Truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n<\/td>\n<\/tr>\n \n 2<\/td>\n ThS. Nguy\u1ec5n Ng\u1ecdc H\u1ea1nh My<\/td>\n Gi\u1ea3ng vi\u00ean<\/td>\n<\/tr>\n \n 3<\/td>\n ThS. Hu\u1ef3nh V\u0169 Th\u1ea1ch<\/td>\n Gi\u1ea3ng vi\u00ean<\/td>\n<\/tr>\n \n 4<\/td>\n ThS. Mananya Techlertkamol<\/td>\n Gi\u1ea3ng vi\u00ean<\/td>\n<\/tr>\n \n 5<\/td>\n PGS.TS L\u00ea Kh\u1eafc C\u01b0\u1eddng<\/td>\n Gi\u1ea3ng vi\u00ean<\/td>\n<\/tr>\n \n 6<\/td>\n TS. \u0110\u1ed7 Xu\u00e2n Bi\u00ean<\/td>\n Gi\u1ea3ng vi\u00ean<\/td>\n<\/tr>\n \n 7<\/td>\n ThS. Nguy\u1ec5n Th\u1ecb Thu H\u1eb1ng<\/td>\n Gi\u1ea3ng vi\u00ean<\/td>\n<\/tr>\n \n 8<\/td>\n TS. Nguy\u1ec5n Duy Trung<\/td>\n Gi\u1ea3ng vi\u00ean<\/td>\n<\/tr>\n \n 9<\/td>\n ThS. Tr\u1ea7n Tu\u1ea5n \u0110\u1ea1t<\/td>\n Gi\u1ea3ng vi\u00ean<\/td>\n<\/tr>\n \n 10<\/td>\n ThS. Tr\u1ea7n Vinh Quang<\/td>\n Gi\u1ea3ng vi\u00ean<\/td>\n<\/tr>\n \n 11<\/td>\n ThS. L\u00ea Th\u1ecb C\u1ea9m T\u00fa<\/td>\n Gi\u1ea3ng vi\u00ean<\/td>\n<\/tr>\n \n 12<\/td>\n TS. Tr\u1ea7n Th\u1ecb H\u1ea3i L\u00fd<\/td>\n Gi\u1ea3ng vi\u00ean<\/td>\n<\/tr>\n \n 13<\/td>\n ThS. Tr\u01b0\u01a1ng Th\u1ecb Ho\u00e0i H\u01b0\u01a1ng<\/td>\n Gi\u1ea3ng vi\u00ean<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Gi\u1edbi thi\u1ec7u Ng\u00e0nh h\u1ecdc<\/h2>\n<\/div>\n<\/div>\n
M\u1ee5c ti\u00eau \u0110\u00e0o t\u1ea1o<\/h2>\n<\/div>\n<\/div>\n
\n<\/i>Chuy\u00ean ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang: \u0110\u00e0o t\u1ea1o chuy\u00ean vi\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng, duy tr\u00ec, ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh v\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c c\u01a1 quan, t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p\u2026 v\u1edbi c\u00e1c nh\u00f3m c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/p>\nTin t\u1ee9c<\/h2><\/div><\/div>\n